How to build a brand people love and remember.
Principles of Branding is a practical guide to creating, refining, and managing brands that stand out in a crowded marketplace. Drawing on decades of experience in design, marketing, and storytelling, Brian Miller breaks down the essential components of successful brands—from defining purpose and positioning to developing visual identity and voice. Through real-world examples and step-by-step frameworks, readers will learn how to craft brand experiences that connect emotionally, communicate clearly, and drive long-term loyalty. Whether you’re building a new brand or revitalizing an existing one, this book provides the tools and insight to do it with confidence and clarity.
