Design experiences that work beautifully—and make sense.
Principles of UX bridges the gap between design intuition and user-centered logic. Drawing on decades of hands-on experience in web design, branding, and digital strategy, Brian Miller explores how to create experiences that are both intuitive and impactful. Readers will learn how to apply foundational UX principles—research, structure, hierarchy, accessibility, and testing—to real-world projects. With practical examples and clear explanations, this book shows how great user experiences are built on empathy, clarity, and purpose. Whether you’re a designer, developer, or marketer, Principles of UX will help you see your work through the eyes of the user—and design with intention.
